 The Warner
Brothers Made Noise (The Jazz Singer) by Stephen Schochet
| | Hollywood was an attractive
place for the early filmmakers to settle, full of good weather, orange
and lemon trees. For producers who owed money on borrowed camera
equipment if a creditor came after them, they could hide among the
trees. It was a hard business full of causalities and took a pirate's
mentality to survive. Most of the studio heads were from poor
backgrounds, with limited English skills and never forgot their
childhood or a personal slight. Among the aspiring moguls were Jack,
Harry, Albert and Sam, the four Warner Brothers from Youngstown, Ohio.
They had begun with showing movies off the side of a tent in Youngstown,
borrowing all the chairs from the local undertaker. Every time there was
a funeral in Youngstown, they had to give all the chairs back and the
film patrons were forced to stand.
As a boy Jack Warner wished to
be a singer and a comedian. His brothers, recognizing his lack of talent
instructed him to sing in the tent when they wanted the audience to
leave. He was later advised that the money was not in performing, it was
in paying performers. Among the stars that would be under contract to
him would be Betty Davis, James Cagney, Humphrey Bogart and Errol
Flynn.
The silent days were a struggle for Warner Bros. Rin Tin
Tin, a German shepherd that according to his publicity was born in a
foxhole in World War I, was their biggest star. Heroic as he might have
been on the screen, he proved to be, like many stars, cantankerous in
person. Jack Warner took the dog on a publicity tour. As he introduced
him to the crowd, his ungrateful employee bit him on the behind, leading
to the dog's dismissal.
Trying to make a name for themselves, the
four brothers got great publicity by announcing that the renowned opera
tenor Caruso would be arriving from Italy to make a film for them. They
paid him 25,000 dollars and then put him in a silent movie.
The
movie studios had the technology to make talking films years before they
made them. One of the reasons why they resisted the idea was that they
didn't want to risk losing their overseas market. Silent film icons like
Charlie Chaplin, Douglas Fairbanks and Mary Pickford rarely ever had a
flop as their films were shown around the world and knew no language
barriers. But in 1926 the silent films faced their biggest competition
with a new device called the radio. As movie attendance dwindled the
studio heads shut their eyes and pretended that the home transmitters
which kept families away from the box-office were not there. But the Warners lead by
the ambitious Sam, decided to push the envelope and try to save their
sinking studio by experimenting with movie sound.
Sam purchased
an experimental sound system called Vita-phone. They then acquired the
rights to The Jazz Singer , a popular play about a young man who had a
beautiful voice and is offered a Broadway career against the wishes of
his Old World Jewish father. In the play the son gave in to his father
but the Warner's, wishing to reach a wider audience, Americanized the
story by having the son follow his own dreams. Star Al Jolson adlibbed
the dialogue," Wait a minute, wait a minute you ain't heard
nothing, yet!" The Warner's were only intending singing but at the
last minute they impulsively kept the line in the film. The Jazz Singer
received a standing ovation when it premiered in New York in 1927 and
went on to make three and half million dollars at a time when admission
costs 20 cents. The sound revolution was under way!
Movie
audiences had often been loud and noisy while watching silent films. Now
the theater's got quiet as people strained to hear every word. Movie
Theater's had to be rewired for sound, costing major studios like
Paramount and Fox millions of dollars. Movies now had to film mostly at
night as any passing truck noise could ruin a sound recording. Nervous
Silent Film Stars began consulting astrologists and tarot card readers
to foretell their futures. " How boring!" said Mary Pickford.
"At first we moved! Now everyone is standing around talking!"
One enterprising actor was hired for one day's work. When the director
wasn't looking the performer let a bunch of crickets loose on the set. It was five
days before the crew could round up the chirping crickets, and the temp
kept on hold received five times the paycheck.
| | Stephen Schochet is the author of the upcoming book
Hollywood Stories: Short Entertaining Anecdotes About the Stars and
Legends of the Movies. He is also the author of two acclaimed
audiobooks
Tales of Hollywood: Hear the Origins of Hollywood!
and
Fascinating Walt Disney: Hear How Walt Disney's Dreams Came
True!
These entertaining gift items are available at Amazon,
Barnes and Noble, 1-800-431-1579 or wherever books are sold.
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